Network Ad Campaigns
- Promote outside your strict geographical area:
ex. a Hamilton photographer advertising in Toronto
- Promote outside your directory category:
ex. a makeup artist advertising to brides looking at wedding dresses
- Promote specific one-time events:
ex. sales, shows, openings, specials
- Promote original & unusual products:
something that the brides will probably not look for, since they do not know it exists!
ex. video broadcasts of your reception
- Simply increase your branding & exposure!
- Lower your Ad Costs!
ex. if you are paying $1.85 CPC in the directory, why not also run text-ads at $0.25 CPC??
(image ads, graphics)
- 190x600: $12 CPM
- 120x600: $8 CPM
- 468x60 : $5 CPM
Minimum Campaign: $300
(like Google's AdWords)
- $0.25 CPC (per click)
- No minimum campaign
The clicks are simply charged off your network account.
Q: Can I Control my Budget?
Ask About Banners
Ad Campaigns are scheduled "manually" by our staff.
And they can get complicated.
So give us a call:
Or, send us an email
* no pitches, no pressure *
- just answers
Yes, of course: you can set both a total budget for the campaign
and a daily "throtle". ex. $300/yr, max $1/day
Q: Can I Control Stop My Campaign?
Yes, at any time;
your campaign balance will remain in your account, available for directory clicks, new banners, leads etc.
Q: Can I Have More than One Banners?
Yes! In fact we recommend it. Run a few different versions of your ads, in the same campaign; becauseyou never know which one will work best, in advance. Let the computer run them in rotation, then, after a few weeks, the reports will show which one has the best reponse.
CPM vs CPC
Ad rates are usually quoted either as "CPM" or as "CPC"
Litterally means "cost per thousand". Ex: an $8CPM means "eight dollars per thousand banners shown" = $0.008 per banner shown.
"Cost per click". Ex: 25c CPC means "twenty five cents every time someone clicks your ad"
(*) Ads are usually either
CPC; normally banner ads are CPM (you pay for the "real estate" on the page) and text-ads (like Google's AdWords
) are CPC.
(**) Still, it possible to schedule a mixed campaign : pay a low CPM rate to show the banner plus
a CPC charge; so you are keeping the cost low, if the campaign is underperforming i.e. if the ads are not being clicked.
An Easy Campaign
An optimal ad campaign, for a local, regional service (ex. a wedding planner in Montréal)
significantly boosting your visibility (~ total local coverage) without breaking the bank:
- Duration: One year
- Cost: $300
- Geo-Target: your metro area
- Banners: 25,000 "wide sky"s
- big & above-the-scroll
- Text Ads: Unlimited